GLOUE

Branding
2021-2022

Gloue is a pet snack and food café located in Shanghai, China. Established in 2019, the brand strives to pioneer a new era of "molecular freeze-drying," offering high-quality pet food that is rich in nutrients, easily absorbed, and promotes gastrointestinal health.

The brand identity aims to cultivate a friendly, warm, and elegant image that fosters connections between clients, the brand, and their pets, while also being distinguishable.

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